New video series available to watch now!

We know that great marketing builds mental availability, but what exactly is mental availability? How much do you have and how do you get more of it? 

To really understand the value of mental availability you need to recognise it for what it is – a metric to be measured, studied, and tracked.

In Wanna take this outside? you’ll learn that at the heart of the battle for mental availability, is a fight for category entry points. Sadly, choosing whether you fight for them or not isn’t an option, you’re already in the ring. The secret is to learn how to box clever and win. 

In this brand-new insight video series from Clear Channel, you’ll discover how to: 

• Measure and track mental availability
• Identify category entry points and decide which ones are worth fighting for
• Land a knock-out blow using our easy 7-point guide

And of course, above all else, you’ll learn why having Out of Home in your corner is the key to success. Sign me up!